Media Mix Summer Program 2014
The University of Tokyo
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Ian Condry, Marc Steinberg,
Eiji Otsuka and Shunya Yoshimi
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Supported by
Kadokawa Culture Promotion Foundation
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Lecturersfrom both a theoretical and practitioner perspective

Ian Condry cultural anthropologist
Professor of Japanese Cultural Studies at Massachusetts Institute of Technology
Marc Steinberg Film Studies (Japanese animation)
Assistant professor of Film Studies in the Mel Hoppenheim School of Cinema at Concordia University
Eiji Otsuka Social critic and Manga-scriptwriter
Professor of International Research Center for Japanese Studies / Project Professor of Interfaculty Initiative in Information Studies at the University of Tokyo
Shunya Yoshimi Cultural sociologist
Professor of Interfaculty Initiative in Information Studies at the University of Tokyo

Program OverviewWhat is “media mix”?

The Kadokawa Culture Promotion Foundation Media-Content Research Project in conjunction with the University of Tokyo will host a summer program focusing on Japanese pop culture. Each summer, the program will focus on a different aspect of Japanese media and popular culture. The main theme of the program for its first year is “media mix” (or “media convergence”). The goal of this year’s program is to better understand the ways in which Japanese pop culture circulates across multiple media platforms and commodity forms. The program will examine this transmedia movement between anime, manga and other media forms from both a theoretical and practitioner perspective.

The two-week summer program consists of three parts: main lectures, workshops, and field trips. The main lectures, which will be taught by Professors Ian Condry (MIT), Marc Steinberg (Concordia University), Eiji Otsuka (International Research Center for Japanese Studies) and Shunya Yoshimi (the University of Tokyo), will provide background and introduce theoretical perspectives that will enhance the experience of the program’s workshops and field trips. In the workshops, you will experience the process of creation and production of media content. For the field trips, we will visit the studios of some of Japan’s media creators and explore the archives of primary media resources located in Tokyo.

The summer program will give the participants the opportunity to become deeply engaged in the scene of Japanese pop culture. Our hope is that the participants will pursue work related to Japanese media and popular culture in the future, whether as a critic, researcher, creator, producer, or editor. The program will accept 20 participants from universities around the world and will include additional participants from the University of Tokyo. Researchers and media content creators, who have already received their degrees, are also welcome to take advantage of this opportunity. The program will be conducted mainly in English (though some knowledge of Japanese is preferable).

DatesFrom July 14 to July 26, 2014(You have to be in Tokyo on July 13.)

Strengths of the Program

  • Lectures conducted by leading scholars in the field of Japanese popular culture.
  • Workshops to experience the actual creation and production of anime and manga.
  • Field trips to Japanese media content studios and archives.
  • Meeting other scholars, students, and media creators from around the world.

Location

  • The University of Tokyo, Tokyo, Japan

Number of Participants

  • Around 20 participants from universities abroad (either undergraduate or postgraduate levels). We also invite participants who have already begun working in a related field (academic or otherwise) to apply. A considerable number of students will also attend from the University of Tokyo.

Financial Support

  • The program will offer (1) financial support up to 100,000 yen for travel expenses and (2) free accommodations for the period of the summer program (two weeks).
  • NOTE: Unfortunately, we cannot provide financial support for non-student participants, though they can stay in the designated accommodation facilities at a discounted rate.

Conditions for receiving financial support

  • Participants must attend the entire program and may not leave the program without prior written consent from the program administration office.

Tuition

  • There is no tuition for the program.
  • (Last updated on 04-03-2014)

For the Applicants from the University of Tokyo〔東大学内からの応募〕 (Last updated on 18-04-2014)

  • Number of Participants: 15-20 participants 
       募集:15-20名
  • Dates: from July 14 to July 26, 2014 (In case that you have the regular classes, you could attend part of the summer program.)
       日時:2014年7月14日(月)‐7月26日(土)(学期中の授業のある場合は、部分参加も可。)
  • Language: English (Japanese is also used in the field research)
       使用言語:英語(ただし資料調査等において日本語も使用されます。)
  • We might ask you to support the students from abroad inside and outside the classes.
       授業内外において、海外からの学生のサポートをお願いすることがあります。


Time Schedule (This schedule is tentative and subject to change.)

Date AM (9:00-12:00) PM (14:00-17:00)
7/14 (Mon) Orientation (explaining the program, life in Tokyo and etc.) Keynote Lecture and Symposium (open to the public)
7/15 (Tue) Screening of TATSUMI and the Talk by the Director, Eric Khoo Discussion about program and Self-Introduction of each participant
7/16 (Wed) Lecture on Media Mix by faculty members Roundtable Discussion on Media Mix
7/17 (Thu) Lecture on the History of Media Mix by faculty members Mini Workshop 1 (on the Layout of Manga)
7/18 (Fri) Lecture on Ethnography & discussion of readings Interview with Creators/ Producers on Media Mix
7/19 (Sat) Lecture on How to Use Primary Resources & Interview with Collectors Mini Workshop 2 (on the Layout of Manga)
7/20 (Sun) Holiday Holiday
7/21 (Mon) Main Workshop 1 (Archival Research on Media Mix Materials) Field Research 1 (to Archives on Media Mix Materials)
7/22 (Tue) Interview with Creators/ Producers on Media Mix Main Workshop 2 (about Archival Research on Media Mix Material)
7/23 (Wed) Lecture (TBA) Field Research 2 (to Archives)
7/24 (Thu) Interview with Creators/ Producers on Media Mix Main Workshop 3 (about Archival Research)
7/25 (Fri) Lecture (TBA) Field Research 3 (to Archives)
7/26 (Sat) Main Workshop 4 (about Archival Researches) Presentation
                                                             (Last updated on 27-03-2014)

How to Apply

Deadline for UTokyo Students: 20 June 2014 (Last updated on 30-05-2014)

This is the submission due date for the students of the University of Tokyo. Application submissions for the students of universities abroad were closed.

Application Form Download

Application form is available at the links below. (for UTokyo students)

Microsoft Word file PDF file

Eligibility

  • Applicants are eligible to enroll if they are currently enrolled or already have obtained their undergraduate degree in the field of art, humanities, or social sciences, regardless of the applicant’s current occupation.
  • NOTE: We also accept applications from those who have been engaged in the research, education, or business of media and popular culture, and have a strong desire to develop further their academic knowledge and skills in the field.
For the students of the University of Tokyo (Last updated on 18-04-2014)

Application procedure

You are required to submit your application materials by email in the subject of “Application to the 2014 summer program.” We will not accept application materials sent through the mail, unless you are instructed to do so by the program administration office.

For the students of the University of Tokyo (Last updated on 18-04-2014)

E-mail: application@kadokawa.iii.u-tokyo.ac.jp

Subject: “Application to the 2014 summer program”

If you have any questions, please e-mail to: inquiry@kadokawa.iii.u-tokyo.ac.jp

Important

Matters to be noted when you prepare the application form.

I. General Matters

Please note that the mailing address should be the one at which you receive official documents from the school and any concerned ministries and/or agencies. If you have a different mailing address when you are out of town for a considerably long period, please indicate both addresses.

Language level

Please mention your language level in English and Japanese. The program menu will be available in English. However, a certain level of Japanese knowledge may be helpful during the workshop and field trip parts of the program.

For the students of the University of Tokyo (Last updated on 18-04-2014)
  • You can fill in this part either in English or Japanese.〔日本語もしくは英語で記入してください〕
  • Please check the date you can attend in case of partial attendance.〔部分参加の場合は、参加可能日時をチェックしてください〕
  • Please list the name, title and email address of a faculty member of the University of Tokyo, to whom the selection committee members can directly contact to get a reference to you when needed.

    〔本プログラムに応募するにあって、あなたを推薦してくれる本学所属の教員の氏名・職名ならびにEメールアドレスを明記してください〕

II. Resume/CV

This should include in-depth descriptions of any work experience, responsibilities or projects relevant to the program’s main theme (such as anime, manga, and other pop cultures of Japan). It should also briefly explain any courses you have taken or will take as well as prizes and awards, which are relevant to the main theme.

For the students of the University of Tokyo (Last updated on 18-04-2014)
  • You can fill in this part either in English or Japanese.〔日本語もしくは英語で記入してください〕

III. Cover Letter

Please answer the following questions:

  • 1 What do you hope to learn from this summer program? What forms of Japanese pop culture interest you the most? How might the program relate to your future career plans? (200-300 words)
  • 2 What do you think are the most interesting aspects of recent Japanese pop culture, such as anime, manga, idol singers, and others? Give at least one specific example and explain why. Explanations that integrate a theoretical, historical, and/or comparative perspective are particularly welcome. (400-500 words)
  • If you are a student, we would particularly like to know how you became interested in Japanese pop culture, what the interesting point of reception of Japanese pop culture is in the specific context of your region, or how the phenomenon of Japanese pop culture can be explained with reference to sociological, media, or cultural theory.
  • If you have already completed your degree, we would particularly like to know how your research and working experience is related to the subject of this summer program. If you have already published or completed works on this subject (papers, articles, or creative works), please send a relevant writing sample or portfolio.
For the students of the University of Tokyo (Last updated on 18-04-2014)
  • Describe what you hope to learn from this summer program and how the program might relate to your future career plans. Also describe your thoughts on recent Japanese pop culture, such as anime, manga, idol singers, and others, giving at least one specific example and explaining why you consider that to be interesting. Explanations that integrate a theoretical, historical, and/or comparative perspective are particularly welcome.

    〔本サマープログラムであなたが何を学びたいか、本プログラムがあなたの将来の目標にどのように関係しているかを書きなさい。また、アニメ・漫画・アイドル歌手などの日本のポップカルチャーに関して、少なくともひとつの具体例を挙げながら、あなたの考察を書きなさい。理論的・歴史的・比較文化的視点を交えた説明をとりわけ歓迎します。〕

  • Please answer in English in this part.〔ここの箇所は、英語でお答えください〕

IV. Recommendation

  • A recommendation letter is NOT required at the time of application. However, you are required to confirm that the person will write a recommendation letter on your behalf prior to submitting the online application form. The person named in the application may be contacted directly by us during the selection process.
  • For applicants who are currently not enrolled students, it is NOT necessary to include the name of a reference. However, please describe your professional experience in depth in the cover-letter section of the application form.

V. Academic Record (transcript): (required only for students)

You must submit an academic record from each university that you have attended for one full academic year (two semesters, three quarters or trimesters) or more, regardless of the number of credits received, when you are selected as a successful candidate.

Note

Any discrepancy between the submitted materials by the applicant and the official record received after the selection process may result in the rejection of your application or withdrawal of our offer of admission.

Contact UsWe hope to see you in Tokyo